‘Business gets a lift off my Harry Potter look’

James Robinson who has been told he looks like Harry Potter wield's a pencil as a wand.

James Robinson who has been told he looks like Harry Potter wield's a pencil as a wand.

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A Harry Potter lookalike is hoping the magic of Hogwarts School of Witchcraft and Wizardry will rub off on to his Chorley-based business.

Wherever James Robinson goes he’s constantly told he looks like film star Daniel Radcliffe, best known for his role as wizard Harry Potter.

The comments have been coming thick and fast in recent weeks with the launch of the final film Harry Potter and the Deathly Hallows: Part II.

But rather than getting fed up of the jokes and jibes, James is hoping to use his uncanny resemblance to the iconic actor to his advantage.

“I don’t actually see the resemblance myself,” he admitted. “But a lot of people have commented that I look like Harry Potter, so I’m used to it now.

“I should try to think of a clever comeback for when people point it out, but it really doesn’t bother me because I see it as a way to promote my business.”

He added: “If people recognise my face, it can only be a good thing.”

Although he’s only 25, James is the managing director of a company which installs, refurbishes and modernises elevators.

The slogan for Anto Anglo Ltd is ‘Elevating you to new heights’ and now, thanks to his familiar facial features, James is hoping to fly even higher on the back of the firm’s success.

He recently acquired jobs abroad, such as in Abu Dhabi, where his contractors worked on installing lifts in off-shore oil rigs. “I’ve always been involved in the lift industry,” he said. “I’m following in my dad’s footsteps because this was his trade, and I started manufacturing lifts in a factory in Wigan.

“In 2008, I decided to branch out on my own, and we now work in places such as hotels and nursing homes.”

The business is based at James’ house on Harrison Road in Chorley, where all of the materials are delivered – although not by a broom stick!

His plans for the future involve working in residential homes, and thinking of a wizarding way to respond to those Harry Potter comments.

“It’s water off a duck’s back to me now,” he laughed. “But I am starting to use it to my advantage.”