Its name is known around the world thanks to comedian Peter Kay, but the real-life Chorley FM faces closure.
Chorley FM was the fictional station dreamt up by the creators of Phoenix Nights, whose innuendo-filled catchphrases included 'Coming in your ears'.
However, the real Chorley FM, which is broadcast to a potential audience of 150,000 people, is in danger of being shut down after a funding crisis.
Co-founder Allan Scott said: "Peter Kay and his shows have helped to make our name famous, but it is no joke that we are in trouble.
"We tell our presenters not to mention Peter Kay because sometimes businesses don't take us seriously, because they think it does not exist."
The station originated back in in 2001, but started broadcasting in 2006 when it got a licence from regulator OFCOM, and since then it has been the voice of local community groups and organisations.
Bosses at the station, which broadcasts on 102.8fm, say they need more than 12,000 a year to stay afloat.
Declining advertising revenue, failing grants and the costs of their premises on Railway Road, are among the reasons for their problems and officials say they only have enough money to survive until March.
Mr Scott is setting up a campaign to save the station, as they may be forced to turn off the microphones before its 10th birthday.
If anyone can help the station they should contact Allan on 07970155598 or email firstname.lastname@example.org.
* FULL STORY IN THIS WEEK'S GUARDIAN.