Plans to install 45-foot tall letters spelling out “Choose Chorley” on the Rivington landscape, were in fact, an April Fool’s joke.
In cahoots with Chorley Council, we ran the spoof story in both the Chorley Guardian newspaper and online, exclusively ‘revealing’ the council proposals.
The joke came after the authority had previously lit up the borough’s most famous landmark, Rivington Pike, to launch a new inward investment campaign and put Chorley on the map.
Council leader Alistair Bradley, said: “It’s brilliant to see that so many people have responded to our initiatives to put Chorley on the map but we’re holding our hands up and admitting that the Choose Chorley sign is an April Fool’s joke.
“With the start of our Choose Chorley campaign coinciding with April Fool’s Day, we couldn’t resist using the infamous date as another opportunity to put Chorley on the map and get people talking about the borough.
“Thank you to everyone who has been in touch to share their views and we hope you see the funny side of the joke. Please rest assured, we would not consider blighting our beautiful countryside in any such way, as it one of the great benefits to locating in Chorley to have the majestic West Pennine Moors right on our doorstep.
“In all seriousness though, our Choose Chorley website and a new grants package for businesses looking to move to Chorley are up and running and we do have even more projects planned to work with businesses to encourage them to move here and create new jobs.
“Any businesses who want to find out more about the benefits of choosing Chorley can do so at choosechorley.co.uk”