Is this goodbye smelly alley?
Chorley town centre’s pongiest passageway is to undergo improvement works to make it more attractive.
The alleyway – known as Peter Wink – that leads from Peter Street to Market Street looks set to be renamed Theatre Walk.
It will help to promote Chorley Little Theatre just yards away on Dole Street.
But for many years the alley has been plagued by smelly drains.
United Utilites are responsible for the drains
Popular comedian Richard Herring even blogged about the smell in the town centre after playing the theatre in 2010.
He wrote: “I popped into Chorley this morning to pay my charity money into the bank. The shopping centre seemed to smell like a dirty crotch...”
One shopper using the alleyway said: “I’ve been using this passageway regularly for years and it’s had a bad smell for as long as I’ve known it.
“I don’t know why it’s been like this for so long, surely something could have been done about long before now.
“It’s certainly not a good advert for people coming into town, is it.”
Chorley Council has been pressing ahead with plans to revamp Market Street and surrounding areas.
Last year it unveiled its town centre masterplan, which contained a whole host of proposals.
The plan went out to public consultation to get feedback from people.
Ian Robinson, chairman of Chorley Amateur Dramatic and Operatic Society, which runs the theatre, said: “It’s great news. It’s very nice of the council and hopefully it will attract a lot of people from Market Street.
“We’ve been here for 105 years and still people will walk right past or go down Market Street and have no idea we’re here.”
Gary Hall, chief executive of Chorley Council, said: “We agree the alleyway leading from Peter Street to Market Street is dark and dingy and it is part of the wider town centre improvements we’re on with.
“Part of that includes making the entrance points into the shopping areas more pleasant and we have a set of proposals drawn up to make this walkway far more attractive.
“It’s important when people are arriving into the town centre whether on foot or by car that it gives a good impression of the place.
“We have yet to finalise exactly when this work will take place but it will be this year.”
United Utilities did not respond before TheGuardian went to press.