The Grand Theatre in Blackpool is asking customers “what would you pay for great drama?” for its opening performance of English Touring Theatre and Shakespeare’s Globe Eternal Love on Tuesday, March 11.
Grand Theatre marketing manager Andrew Howard said: “We hope that this new initiative will help many more people enjoy a night at our lovely theatre.”
Customers can book tickets for the opening night of Eternal Love by calling up the Box Office or booking in person at the theatre but not online. After the performance, the customer decides what price they feel the performance was worth by paying as they leave the auditorium.
Eternal Love tells the story of a wild, ill-fated affair between philosophy teacher Abelard and his student Heloise.
Eternal Love – “What would you pay for great drama?” available on Tuesday, March 11 only at 7.30pm.
Pricing for all other performances: Adults £20; Students and children £11,
Call Box Office on 01253 74 33 39.